Does Starbucks Really Fit Oprah to a Tea?

DrAdsforProfileWell the Doc opened up the old mailbag today and here’s what poured out.

Dear Dr. Ads,

So there I was, minding my own business and reading the New York Times when I came across this full-page ad.

 

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A boldly spiced chai with a touch of sweetness?

Chai kidding me?

– Dr. Fill

Dear Dr. Fill,

Do we detect the green (tea)-eyed monster at play here?

Regardless, the Doc definitely detects the Oprah-industrial complex at work.

As usual, the whole Oprahprise is cloaked in altruism:

 

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Click on the OprahChai website and you wind up in OprahLand (Steep Your Soul precinct).

 

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(Doesn’t seem like very many shares, does it?)

Of course, the Oprah Winfrey Leadership Academy Foundation has had its difficulties. But apparently Starbucks is willing to assume that baggage.

Carry on, Howard Schultz.

Yo.

 

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