What’s Up with That French-Bashing Cadillac Spot?

DrAdsforProfileWell the Doc opened up the old mailbag today and here’s what poured out.

Dear Dr. Ads,

So there I was, watching television and minding my own business, when this Cadillac commercial popped up.

 

 

Narrator: “Why do we work so hard? . . . Other countries, they work, they stroll home, they stop by the café, they take August off. Off. Why aren’t you like that? Why aren’t we like that? Because we’re crazy driven hard-working believers, that’s why.”

Really? More French-bashing, Doc?

Pass the Freedom Fries, oui?

– Hollande Daze

Dear Hollande Daze,

The Doc feels your pain. (We love those baguette thingies, which are the greatest empty calories ever created.) But you should know that not every American is ugly.

From Ad Age:

The spot for the new Cadillac ELR has provoked extreme reactions since its debut during NBC’s broadcast of the Opening Ceremony of the 2014 Sochi Winter Olympics. Screen Shot 2014-03-15 at 1.26.06 AM

Fans on the political right see “Poolside” as an unapologetic ode to American values. Critics on the political left see it as Ugly American chest thumping at its worst. During a time when Americans are working harder and longer for less money, others question the spot’s perceived workaholic message.

Others such as Washington Post contributor Brigid Schulte, who “‘groaned’ at the sight of a ‘middle-aged white guy’ extolling the ‘virtues of hard work, American style,’ while strolling around his fancy house, pool and $75,000 electric car.”

Not to mention the reaction of the average French person, as detailed in this eye-opening Gerry Haden piece on PRI’s The World.

Cadillac’s viral ad glorifies America’s crazy work ethic — but my French in-laws don’t buy it

By now, you may have seen the TV ad for Cadillac that’s gone viral. It’s the one where an American guy starts out questioning how hard he works, then indirectly thumbs his nose at Europeans and their short work weeks and long summer vacations.

His conclusion: that America is just the best, and the best buy Caddies.

But my French in-laws don’t buy the bluster.

Neither does the old Doc.

Yo.

 

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