What’s Up with the ‘Appreciative New Yorkers’ Bloomberg Brownnose Ad?

DrAdsforProfileWell the Doc opened up the old mailbag today and here’s what poured out.

Dear Dr. Ads,

Say, that’s some magnificent ad on the back page of Saturday’s New York Times A-section, yeah?

In case you missed it:

 

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Is that a beautiful record of accomplishments for a man to leave behind or what, Doc?

– Mickey B

Dear Mickey B,

Yeah, whatever.

First thing – all those boldface l‘s in the ad above? They’re not there in the print version.

Not to mention the ad overall is the worst piece of typesetting this side of Shakers, Glendale.

Representative sample:

 

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Do we have a double-f problem here or what?

Regardless, let’s look at the content of the ad close-up.

 

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As for those Appreciative New Yorkers, here’s what you get at #appreciativenewyorkers on Twitter, and here’s what comes up on Facebook (i.e. nothing).

Of course, there’s always appreciativenewyorkers@gmail.com.

Which the Doc assumes consists of one Michael Bloomberg.

Until proven otherwise.

Yo.

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What’s Up with the ‘Reform Government Surveillance’ Ad?

DrAdsforProfileWell the Doc opened up the old mailbag today and here’s what poured out.

Dear Dr. Ads,

I don’t read the New York Times much (I’m a Washington Post kind of guy), but I happened upon Monday’s edition and here’s what I saw.

 

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That’s some Murderers’ Row, eh? But don’t you think there’s a big name missing? I’m talking about a company that collects mountains of information the government could find useful in determining what people might do next, or what like-minded people already have done.

See where I’m headed here, Doc?

– Jeff B

Dear Jeff B,

The Doc feels your pain. We’ve never gotten over losing the Acting Surgeon General gig to Rear Admiral (RADM) Boris D. Lushniak, M.D., M.P.H., who’s a total hack.

Still, we’re not really sure you fit into the picture painted by Monday’s, er, Washington Post.

Big tech companies lash out at government snooping

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WASHINGTON — Silicon Valley is escalating pressure on President Barack Obama to curb the U.S. government surveillance programs that vacuum personal information off the Internet and threaten the technology industry’s financial livelihood.

A coalition that includes Google, Apple, Yahoo, Facebook and Microsoft lashed out in an open letter printed Monday in major newspapers and a new website, http://reformgovernmentsurveillance.com .

Twitter Inc., LinkedIn Corp. and AOL Inc. joined Google Inc., Apple Inc., Yahoo Inc., Facebook Inc. and Microsoft Corp. in the push for tighter controls over electronic espionage. The group is immersed in the lives of just about everyone who uses the Internet or a computing device.

Oh, wait – you’re also “immersed in the lives of just about everyone who uses the Internet or a computing device.”

But you’ve been marginalized like some Mom ‘n’ Pop-Up site.

Hah!

Anyway, the bottom line is this: The tech giants are urging the government to stop glomming onto the megadata they mine.

They want it all for themselves.

Yo.

What’s Up with Patagonia’s ‘Worn Wear’ Ad? (Blacklash Friday Edition)

DrAdsforProfileWell the Doc opened the old mailbag today and here’s what poured out.

Dear Dr. Ads,

I was reading the New York Times on (Black) Friday when I came across this full-page ad:

 

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That’s a real head scratcher, isn’t it, Doc? They’re saying we don’t want you to buy our clothes, we want you to . . . have bought our clothes.

Does that make any sense? What kind of business are these people in?

– L.L.B.

Dear L.L.B.,

Yeah, the Boston Globe ran the four-color version of the ad, where the jacket looks even funkier.

 

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So it was all about the Black Friday Worn Wear Party, which featured the documentary film Worn Wear (118,619 YouTube views).

 

 

Patagonia has launched The Common Threads Partnership (Reduce. Repair. Reuse. Recycle. Reimagine) that’s designed “to reduce excess consumption and give the planet’s vital systems a rest from pollution, resource depletion and greenhouse gases.” The website says over 60,000 people have taken The Pledge.

Kind of reminds the Doc of the Media Foundation’s annual rub-their-face-with-a-brick Buy Nothing Day, which is also tied to Black Friday. The  anti-consumerism group would try to run an ad like this in the ramp-up to Shopapolooza:

 

 

Uh-huh – what TV station in its right mind is going to sell time for that? Can’t you just see the conversation after the spot airs:

Retail guy: Are you out of your mind? I just spent $100,000 on your station telling people to shop like crazy the day after Thanksgiving, and then you turn around and tell them not to? What the hell!

Station guy: Oh, right.

Then again, as Peggy Noonan noted in her Wall Street Journal column this week, a sort of Blacklash Thursday movement has emerged.

There has been a nice backlash on the Internet, with petitions and Facebook posts. Some great retailers refused to be part of what this newspaper called Thanksgiving Madness. Nordstrom did not open on Thanksgiving, nor did T.J. Maxx or Dillard’s. P.C. Richard & Son took out full-page ads protesting. The CEO was quoted last week saying Thanksgiving is “a truly American holiday” and “asking people to be running out to shop, we feel is disrespectful.” Ace Hardware said, simply: “Some things are more important than money.”

P. C. Richard & Son ad:

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Yo.