What the-? National Enquirer Runs Full-Page Ad in New York Times!

DrAdsforProfileWell the Doc opened up the old mailbag today and here’s what poured out.

Dear Dr. Ads,

There I was, minding my own business and reading Wednesday’s New York Times, when I came across this.

 

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So, wait a second: The National Enquirer has set up a foundation because they got a story wrong? Don’t they get all their stories wrong?

Whiskey tango foxtrot, yeah Doc?

– Elvis

Dear Elvis,

Hard to believe, isn’t it?

First off, let’s highlight the text for the tiny-type impaired.

 

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Now the back story, compliments of Reuters media critic Jack Shafer.

Supermarket tabloid gets hoodwinked by imposter!!!

The National Enquirer got its nosey-parker proboscis bloodied this month after its big Philip Seymour Hoffman “scoop” was enquirer13-260x300promptly revealed to be a hoax.

Only three days after Hoffman died, the tabloid reported that playwright David Bar Katz — the friend who discovered Hoffman’s dead body — and Hoffman were lovers. It also alleged that Katz watched Hoffman freebase cocaine the evening before his death and had repeatedly witnessed his friend’s use of heroin.

The source for the Enquirer‘s piece? Katz himself, according to the tabloid. But when Katz immediately stepped forward, denied any such interview took place, denied being Hoffman’s lover, denied having watched him do cocaine or heroin, and sued the Enquirer for $50 million, the newspaper retracted the story and apologized. It has now settled with Katz and will fund a foundation that will make annual grants of $45,000 to unproduced playwrights to honor Hoffman. The Enquirer also took out a full-page ad in today’s New York Times to state that it had been fooled by an imposter who “falsely and convincingly claimed to be Mr. Katz.”

But that’s not all.

The Times not only ran the ad on Wednesday, it also ran this front-page piece:

Truth and a Prize Emerge From Lies About Hoffman

Herding his three younger sons out the door to school on Feb. 5, David Bar Katz was stopped for a moment by his eldest, who was browsing the Internet.26about-alt-tmagSF-v2

“My 14-year-old said, ‘Dad, there’s something online about you and Phil being lovers,’ ” Mr. Katz said. “I said, ‘Phil would get a kick out of that.’ ”

Phil was Philip Seymour Hoffman, the actor and Mr. Katz’s good friend, who had been found dead three days earlier, apparently from an overdose of heroin. Mr. Katz, a playwright, was one of two people who had gone to his apartment and discovered his body.

“Things had already achieved the maximum level of surreality, and I thought this thing online was a big nothing,” Mr. Katz said.

In fact, the article, published by The National Enquirer, was the first pebble of a landslide of malignant fiction that sprawled across the web.

And came to rest in a full-page Times ad.

Yo.

 

If Barbie Is So #Unapologetic, What’s with the NYT Ad?

DrAdsforProfileWell the Doc opened up the old mailbag today and here’s what poured out.

Dear Dr. Ads,

I’m a big fan of the annual Sports Illustrated Swimsuit Edition (hey – I read it for the articles), so imagine my surprise when Barbie® turned up as one of the Barbies featured in this year’s model.

Then I saw this full-page ad in the New York Times.

 

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What is this, Doc – some sorta Hall of Vanity Mirrors?

– Ken

Dear Ken,

That doesn’t capture the half of it.

This put-another-swimsuit-on-the-Barbie campaign is a masterstroke of marketing, generating media coverage from Trenton to Taipei.

Representative sample (via Yahoo! Shine):

Barbie Graces Cover of “Sports Illustrated,” Mom Wants Apology

In what can only be described as a bizarre marketing move, a bikini-clad Barbie is being featured on the wrap cover of the 2014 Sports Illustrated Swimsuit Edition, debuting this week. That’s right, unrealistic curves and all. For 50 years, the sports 470_2759313magazine has dedicated one cover a year to scantily clad ladies like Kate Upton and Brooklyn Decker, and for their 50th anniversary, they are paying tribute to a doll.

Really? Barbie on the wrap cover of what has become the “sexiest” magazine cover of the year? The unveiling of which is surrounded by as much pomp and circumstance as People’s“Sexiest Man of the Year” or Time’s “Person of the Year?” This is not only sexualizing a child’s doll, but making the ultimate unattainable body (that’s not even human) the epitome of female perfection. (Yes, I know it is the promotional wrap and not the actual cover but STILL!)

 

Seriously – angry Moms are gold to any marketer chasing the 18-49 demo, the population most coveted by advertisers.

Meanwhile, here’s what #Unapologetic gets you.

 

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And etc.

Yo.

 

Ain’t This Georgia Lawyer’s Super Bowl Ad a Peach?

DrAdsforProfileWell the Doc opened up the old mailbag today and here’s what poured out.

Dear Dr. Ads,

I was just sittin’ there watchin’ the Super Bowl when this beauty popped on-screen.

 

 

Whiskey tango foxtrot, yeah Doc?

– Hoot ‘Lanta

Dear Hoot,

Fact #1: The annual Super Bowl broadcast traditionally includes some local commercials among the big-bucks TV spots.

Fact #2: We’ve never seen anything like this one.

From FishbowlNY:

The only thing that could possibly raise the ante of this incredible two-minute Savannah, GA area TV spot is if Matthew McConaughey had done the voiceover honors. Who knows, given the life story of the guy responsible for the ad, we may all be watching said indie flick or HBO movie a few years from now.

Per Deadspin’s Tom Ley, personal injury lawyer Jamie Casino did to the conventions of that professionl realm’s TV advertising over the weekend what the Seahawks hoisted from the opening snap on the Broncos . . .

Check out #CasinosLaw for further details.

Yo.

What’s This ‘Addressable Advertising’ Rumpus About?

DrAdsforProfileWell the Doc opened up the old mailbag today and here’s what poured out.

Dear Dr. Ads,

A case of suds is riding on this.Unknown-1

I saw the following item in Politico’s Playbook the other day:

“DIRECTV and DISH Revolutionize Political TV Advertising Landscape with Combined Addressable Advertising Platform Reaching 20+ Million Households” – Release: “DIRECTV and DISH Network … have joined forces to offer an addressable advertising platform of unprecedented scale and reach for political campaigns. The strategic relationship will allow participating statewide political campaigns to target their TV ads at the household level within 20+ million DIRECTV and DISH homes.” 

My buddy says addressable advertising means they’ll send a letter to your house.

I say it means they’ll send a letter to your work.

Who’s right, Doc?

– Direct Dish

Dear Direct Dish,

You’re both idiots.

Addressable advertising involves TV spots that are specifically targeted to individual households.

For example, downstairs from the Doc there’s a nice couple with two kids. When they watch television, they’ll see commercials for DisneyWorld and Flintstones vitamins and Carnival Cruises. When the old Doc watches TV upstairs, he’ll see ads for Marian Manor and Centrum Silver and Forest Hills Cemetery.

That’s addressable advertising.Unknown

According to the press release from the satellite TV companies, “[t]he DIRECTV-DISH arrangement will focus on political TV advertisements only, while the companies’ other media sales efforts will continue to operate independently.”

But that’s just the beginning. Addressable advertising is the Holy Grail, every brand’s wet dream of “marketing to an audience of one,” as they call it.

And, in turn, addressable advertising is every audience-of-one’s nightmare.

Yo.

 

Got Any Love for Bud’s ‘Puppy Love’ Ad?

DrAdsforProfileWell the Doc opened up the old mailbag today and here’s what poured out.

(Actual letter – tip o’ the pixel to Double One in the great American Heartland.)

Dear Dr. Ads,Budweiser_Ad_2_012914

So what do you think of the Budweiser “Puppy Love” ad for the Super Bowl?  Let’s hear it straight from the Dr’s mouth—yea or neigh?

Remember …not every horse lover is an a–.

Regards,
The old gray mare

Dear Old Gray Mare,

First let’s look at the ad in question.

 

 

Now don’t get mad at the Doc but  . . . this one doesn’t quite cut it.

No question the Clydesdales spots have been highlights throughout the Super Bowl years.

Just not this year.

Yo.

 

How Pretentious Is This iPad Air Spot?

cropped-dradsforarticles7.jpgWell the Doc opened up the old mailbag today and here’s what poured out.

Dear Dr. Ads,

I was just sitting there on Sunday watching the New England Patriots get shredded by the Denver Broncos when this iPad Air spot popped up:

 

 

Seriously?

– iDon’tGetIt

Dear iDon’t,

You mean you never watched Dead Poets Society where John Keating (played by Robin Williams) says to his students:

We don’t read and write poetry because it’s cute. We read and write poetry because we are members of the human race. And the human race is filled with passion. And medicine, law, business, engineering, these are noble pursuits and necessary to sustain life. But poetry, beauty, romance, love, these are what we stay alive for. To quote from Whitman, “O me! O life!… of the questions of these recurring; of the endless trains of the faithless… of cities filled with the foolish; what good amid these, O me, O life?” Answer. That you are here – that life exists, and identity; that the powerful play goes on and you may contribute a verse. That the powerful play *goes on* and you may contribute a verse. What will your verse be?

So you never saw this (tip o’ the pixel to ZDNet)?

 

 

You need to brush up on your Whitman, man. Or maybe just your Williams.

Yo.

 

What’s Up with the Adholes at Sports Illustrated?

DrAdsforProfileWell the Doc opened up the old mailbag today and here’s what poured out.

Dear Dr. Ads,

I was cruising around the Net and happened upon this Sports Illustrated piece – The writer and the puzzle: Richard Ben Cramer couldn’t crack A-Rod – at Longform. But when I clicked on the link, I got this:

 

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So I had to watch one of those spots before I could read the piece. But I didn’t.

Whaddaya think of that, Doc?

– Ad Nauseum

Dear Ad Nauseum,

I think it means I had to watch one of the spots instead. So I did. I watched the Picabo Street ad.

 

 

Which got me to this screen:

 

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Which got me to this screen:

 

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Which got me to the SI piece.

 

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Which I could tell you about. But I won’t.

Whaddaya think of that?

Yo.