Does Starbucks Really Fit Oprah to a Tea?

DrAdsforProfileWell the Doc opened up the old mailbag today and here’s what poured out.

Dear Dr. Ads,

So there I was, minding my own business and reading the New York Times when I came across this full-page ad.

 

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A boldly spiced chai with a touch of sweetness?

Chai kidding me?

– Dr. Fill

Dear Dr. Fill,

Do we detect the green (tea)-eyed monster at play here?

Regardless, the Doc definitely detects the Oprah-industrial complex at work.

As usual, the whole Oprahprise is cloaked in altruism:

 

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Click on the OprahChai website and you wind up in OprahLand (Steep Your Soul precinct).

 

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(Doesn’t seem like very many shares, does it?)

Of course, the Oprah Winfrey Leadership Academy Foundation has had its difficulties. But apparently Starbucks is willing to assume that baggage.

Carry on, Howard Schultz.

Yo.

 

Ain’t This Georgia Lawyer’s Super Bowl Ad a Peach?

DrAdsforProfileWell the Doc opened up the old mailbag today and here’s what poured out.

Dear Dr. Ads,

I was just sittin’ there watchin’ the Super Bowl when this beauty popped on-screen.

 

 

Whiskey tango foxtrot, yeah Doc?

– Hoot ‘Lanta

Dear Hoot,

Fact #1: The annual Super Bowl broadcast traditionally includes some local commercials among the big-bucks TV spots.

Fact #2: We’ve never seen anything like this one.

From FishbowlNY:

The only thing that could possibly raise the ante of this incredible two-minute Savannah, GA area TV spot is if Matthew McConaughey had done the voiceover honors. Who knows, given the life story of the guy responsible for the ad, we may all be watching said indie flick or HBO movie a few years from now.

Per Deadspin’s Tom Ley, personal injury lawyer Jamie Casino did to the conventions of that professionl realm’s TV advertising over the weekend what the Seahawks hoisted from the opening snap on the Broncos . . .

Check out #CasinosLaw for further details.

Yo.

Have You Voted in the Doritos ‘Crash the Super Bowl’ Bakeoff?

DrAdsforProfileWell the Doc opened up the old mailbag today and here’s what poured out.

Dear Dr. Ads,

For the eighth year now, Doritos is holding its Crash the Super Bowl competition, in which the chipmaker solicits Super Bowl commercials from consumers and the consuming public gets to vote on which ones run during the big broadcast.

Things to know:

1) It’s a worldwide competition.

 

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2) There are five finalists left, and the voting ends sort of soon.

 

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How about it, Doc – cast your ballot yet?

– Nacho Nacho Man

Dear Nacho and etc.,

First off, a few facts. From NYSportsJournalism:

Two Of These Five Consumer-Generated Doritos Ads Will Crash The Super Bowl

January 2, 2014: Back in 2006, PepsiCo’s Frito Lay brand Doritos invited the public at large to create and submit ads that would compete against a bevy of others for the opportunity to air during Super Bowl XLI, which aired Feb. 4, 2007, on CBS.

In 2013, in anticipation of Super Bowl XLVIII, the ante has been upped by Doritios’ “Crash the Super Bowl,”  which is offering  a $1 million grand prize and the opportunity to work with Marvel Studios on the set of The Avengers: Age of Ultron.

And the five finalists:

• “Time Machine” by Ryan Andersen, Scottsdale, AZ: Jimmy is a kid who has invented a time machine, which runs on Doritos. Next door neighbor Mr. Smith gives it a try and finds himself “transported” to the future and an aged “Jimmy.”

• “Office Thief” by Chris Capel, Valencia, Calif.: An employee is accused of eating all of the break room Doritos.

• “The Cowboy Kid” by Amber Gill, Ladera Ranch, Calif.: A boy and his dog turn into the Lone Ranger and Silver to claim a bag of Doritos.

• “Breakroom Ostrich” by Eric Haviv, Atlanta: This one adds an ostrich to the mix when an office employee is blamed for eating all the break room Doritos and also leaving a big mess.

• “Finger Cleaner” by Thomas Noakes, Sydney, Australia: Billy, a garage mechanic, gets the Doritos dust off his fingers by using the “finger cleaner,” a hole in the wall that leads, unbeknownst to him, to a guy who licks fingers clean.

The last one is gross, the first one is a winner according to Ed Martin at MediaPost.

The Best Commercial Of Super Bowl XLVIII

We’re a month away from the Super Bowl — still the biggest television event of the year and still the premiere showcase for dozens of exciting new commercials, and already I have identified the ad that I think will be the best of this year’s bunch, simply because I doritos-superbowl-ads-b_1can’t imagine another one that will be as utterly disarming in its clever charm and heartfelt messaging.

Of course, it first has to make it into the Super Bowl telecast, which is easier said than done. It’s a civilian-made commercial for Doritos currently available on the Web page the brand has created to showcase the finalists in its 8th annual “Crash the Super Bowl” contest. The ad is titled “Time Machine,” and it is one of the five homemade spots considered the best in this year’s competition.

And it’s the best of the best, Martin says.

We’ll see.

Yo.

What’s Up with the E-Cig Emails?

DrAdsforProfileWell the Doc opened up the old mailbag today and here’s what poured out.

Dear Dr. Ads,

I checked my email yesterday and discovered this:

Hello friend

Merry christmas to you in advance. Thanks for your time.

Do you know e-pipe K1000? It is very hot now. Our company have NEW Product e-pipe K1000 kit in stock, You can find it is more beautiful and very cool. Do you like it? And we can offer you my best price with high quality . . .

What the e-heck is going on here, Doc?

– Johnny Smoke

Dear Johnny Smoke,

First thing you should know: Electronic cigarettes are a hot product and an even hotter political/policy issue.

The current default position? Ban them. Even though there are no proven harmful effects of e-cigs and no federal regulations restricting their distribution or marketing.

For a smart discussion of the current rumpus, check out this NPR Here & Now segment.

As for that email you got, here’s what the e-pipe K1000 website says:

Unique Feature for epipe k1000 ecig

1.quie E Pipe style201311271940261518252

2. Hold on 18350 Battery 900mAh capacity

3. Full mechanical mod

4.Matching 510 Threading,Varied Atomizer Available Like CE/eGo/Vivi Nova Series, X1, X8, x9

5. OEM Service is Offer. Welcome Enquiry and Purchasing

Whatever the hell all that means.

Got a 2013 Top Ten for Us, Doc?

DrAdsforProfileWell the Doc opened up the old mailbag today and here’s what poured out.

Dear Dr. Ads,

I’ve noticed that a lot of media outlets have picked their Top Whatever Ads of 2013 in recent days.

There’s Adweek’s Mostapalooza featuring The Ten Most Sexist Ads of 2013, The 10 Most Epic TV Promos of 2013, The Ten Most-Viral Ads of 2013, and The Ten Most Watched Ads on YouTube in 2013.

Then there’s USA Today’s Top 5 ads of 2013.

Among many others.

Any way you can sort this out for us, Doc?

– H.D. Dromedary

Dear H.D. Dromedary,

We’re guessing you’d be most interested in Adweek’s 10 Best Ads of 2013, which slots this spot at #4:

 

 

But – all due respect – we have to agree with Adweek’s choices for the top three.

Guinness Basketball:

 

 

RAM Farmer:

 

 

And #1, Dove Real Beauty Sketches:

 

 

That’s some moving marketing, yeah?

Yo.

What’s Up with the ‘Appreciative New Yorkers’ Bloomberg Brownnose Ad?

DrAdsforProfileWell the Doc opened up the old mailbag today and here’s what poured out.

Dear Dr. Ads,

Say, that’s some magnificent ad on the back page of Saturday’s New York Times A-section, yeah?

In case you missed it:

 

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Is that a beautiful record of accomplishments for a man to leave behind or what, Doc?

– Mickey B

Dear Mickey B,

Yeah, whatever.

First thing – all those boldface l‘s in the ad above? They’re not there in the print version.

Not to mention the ad overall is the worst piece of typesetting this side of Shakers, Glendale.

Representative sample:

 

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Do we have a double-f problem here or what?

Regardless, let’s look at the content of the ad close-up.

 

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As for those Appreciative New Yorkers, here’s what you get at #appreciativenewyorkers on Twitter, and here’s what comes up on Facebook (i.e. nothing).

Of course, there’s always appreciativenewyorkers@gmail.com.

Which the Doc assumes consists of one Michael Bloomberg.

Until proven otherwise.

Yo.

What’s Up with the Pantene ‘Bossy’ Ad?

DrAdsforProfileWell the Doc opened up the old mailbag today and here’s what poured out.

Dear Dr. Ads,

I was reading the New York Times the other day and stumbled upon this full-page ad.

 

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Good question, yeah?

– Shining Strong

Dear Shining Strong,

This has been going on forever, hasn’t it?

But it still works for selling hair products, which are the defining factor in determining workplace competence, right?

TV spot for the campaign:

 

 

In addition to #shinestrong, Pantene is also rocking #WantThatHair.

So maybe it’s not so much about being bossy as about looking boss.

Yo.