Dear Dr. Ads,
So I read this on MediaPost’s Out to Launch and, yeah, I was intrigued.
“If you have a physical copy of [Wednesday’s] New York Times close by, take a look at section A, the main news portion of the paper. Notice anything strange? Like two consecutive blank pages? Intentionally done, the pages are part of a 20th Century Fox ad campaign to promote its upcoming film The Book Thief.”
(Wait – isn’t it 21st Century Fox now? Not to get technical about it.)
Anyway, whaddaya think, Doc?
– Out to Lunch
First off, here’s the two-page ad from Wednesday’s Times (via Poynter, because the Times Replica edition doesn’t seem to have it, although the Doc’s home-delivery edition did).
Second off, here’s wordsarelife.com.
This is a classic news ad – designed more to get media coverage than to function as advertising.
And it worked.